owls for book fair

Branding myself....

I am working on some ideas for my own brand identity for my portfolio. 

This first idea comes from an idea I had for my packaging for the top ten brief. I thought this spiky circle worked really well to frame the words as a more interesting alternative to a plain circle. I want to use this typeface called 'Lobster' that I used to base my 'real life' typeface on for the 'type as image' part of the image module. I love the ligatures that are possible with this typeface. At present it is unaltered, but I will be sure to edit it later on...

IDEA 1

Colour palette experimentation :

reminds me of mint chocolate chip....

IDEA 2

I tried reversing the spikes which I actually think works really well if not better. I think it works especially well on a flat white background while the previous design jumps off of the background.

IDEA 3

I used some decoration that I created as part of one of the image module briefs but decided against using for my final submission. I wanted to have a go at creating a more decorative feminine logo.

Colour experimentation :

I feel that the circle is too hard around the edges. The pattern doesnt really merge that well with the circle. I want it to look like it's one object. I think that the more muted, paler colours work better at the moment for the reason that they are less intense against a white background.

Here I have inserted more anchor points and tried to curve the circle to the shapes of the swirls.

I did half but I really dont think it works any better..... I think I need to look at it with fresh eyes later or tomorrow its driving me nuts.

IDEA 4

This is just a quick experiment with a plain circle and cropping the words slightly...

I think that the simplicity of the circle is nice and clean but doesn't really reflect my style as a designer very well.

Text layout experiments.... 

At this moment in time, I think that this logo is the most successful. I wanted to experiment with the text layout as I have so far only tried a couple of solutions.

I don't think any of them work as well as the top two. I really cant decide which of the two works best. Again, I need to focus on something else for an hour or so and revisit them another time!

BOOK WORKS : PATTERN DESIGNS

INITIAL IDEA :

WORKING WITH A SELECTIVE COLOUR PALETTE:

CLOSE UP DETAIL :

ACTION PLAN :

This week :

  1) Design 8-10 owls and turn into vector images

2) Layout for both digital print and for a screen

Monday :

If designs for patterns are finished and I am happy with them, print on fireproof stock on Monday afternoon print session.

If not happy with the designs, book second print session for a few days later (maybe thursday morning?) and instead prepare a screen on Monday afternoon.

The plan will then be to either print on the fireproof stock when the designs are finished/ready, or to screen print onto the Muji paper.

BOOK WORKS : DESIGN DEVELOPMENT

PACKAGING AND COSTS....

I want to print my pages onto fireproof stock because it has the same aesthetic as this origami paper from Muji; textured - you can see the pulp, and slightly translucent when held up to the light. Rather than printing onto this paper which is not designed by me, I would like to make my book completely original and design my own paper/pattern. This is obviously more time consuming however. This week I am at home in Suffolk working full time so unfortunately I am not going to have access to the college and have only the evenings to get this done. 

With regards to printing on fireproof stock, I spoke to James in digital print who says that it doesn't print double sided. This is obviously an issue and means that my only option might be to screen print (which I had previously decided against due to time restrictions). However, I spoke to someone else who said that they printed double sided on fireproof, and that the colour difference is immeasurable, but as I am printing just black, it may work alright. 

STOCK EXPERIMENTS....

Muji origami paper :

design drawn in pen on back of Muji stock :

Light behind stock :

Both sides of the stock :

translucent stock :