End of module evaluation ougd203

Module code : OUGD203
YCN Collaborative brief
Product-Range-Distribution
Web Design


I have really enjoyed this module, particularly the second half. I think that following the good progress I made in the last module and getting my first 1st, combined with what I learnt about myself as a designer throughout the image module, I think that I have really started to establish my practice. I felt that the second part of this brief enabled me to really direct myself towards the design areas that are relevant and important for me, and that I really enjoy; such as illustrated type.


SKILLS ACQUIRED/DEVELOPED


Despite what I just mentioned, this is not to say that I have not learned any new skills. If anything, I feel like I have learnt more through this module than I have in any module so far. The YCN part of the brief demanded that we learn to work in a collaborative situation. I enjoy working alone and having final decision making privilege, however I am very diplomatic and also find that in terms of idea generation I work extremely well with other people. I really enjoyed working with Matt on this brief and we didn't have any discrepancies. This part of the module forced me to improve my communication skills as this was essential to the collaboration working successfully. I think that the main skills I learnt from this was getting my point and opinions across in the most approachable and suitable way. This is an essential skill that I will have to continue to develop.
I found that the Product-Range-Distribution brief taught me different kinds of skills, perhaps more practical ones. I created a publication for the first time ever, which was something that I wanted to do as I feel it is important that I learn this skill. My understanding of layout and formatting publications for print has improved phenomenally!
The other huge learning curve was learning design for web. I really enjoyed this - both the web design brief and also designing website mock ups for my Product-Range-Distribution brief, and I think that it is something that I want to take forward into second year. I feel like I am still such an amateur, but I feel like I have a huge amount of drive to keep learning. This is something that I am going to work on personally over the summer. I feel that it is something that the longer you put into it, and regularly, the better I will get.
Another skill that I think I developed enormously throughout this module is my brief writing skills. I always have an idea of what I want to do, (or at least what I don't want to do!), but until this point have not been fully capable of directing my brief so that I have the opportunities that I need. However, with the Product-range-distribution brief, I feel that I got exactly what I wanted to get out of it, as well as really enjoying it. This was by no means down to the brief-writing workshops which I found really helpful.




STRENGTHS :


I think that my main strength throughout this module has been my dedication to work and the amount of time I have put in. I have continued to put in the same level of work into this module as I have for the whole of this year, and I personally can see this reflected in my work and my growing confidence as a designer. I feel like I really push to get the most of my day, both through good time management and putting in the early mornings and late nights most days. This allows me to always feel on top of things, which stops me from getting over stressed - which I know is what makes me make my weakest decisions. I also feel that a strength for me in this module has been which my blog which I update religiously. I think that this helps me to evaluate my work more regularly and in a more constructive way. Another strength for me in this module has been my diplomacy skills - both with the ycn collaboration and my enterprise module, where I have been working with boys as well. I sometimes find it a little bit hard to be taken as seriously as I would like! But I think that these collaborations (especially with boys!) have forced me to learn to stand my ground!
In terms of design, I think that my strongest areas in this module were my website designs - now I have a basic understanding for how to program a website and how it is required to navigate, I feel like my understanding of design in this area has improved and so have my designs - particularly my website mock ups for the Product-Range-Distribution brief. I think that my strongest design area in this module has been my image driven/illustrative type. I am really pleased with this area of my practice and I think that it is something that I will definitely continue to develop in third year,


WEAKNESSES :


I think that my main weakness in this module has been setting myself too much in the time that is allocated. I took on two live briefs throughout the Product-Range-Distribution brief as well as making and submitting work for the pop up shop this week, (which also involved me working in it!), which in hindsight, was a pretty big mistake on the week of submission. This year I have found that my time management has improved a lot and that in fact each submission this year I have been more than prepared for. I think that I have become arrogant in believing that this will just come naturally now, and this is why I have ended up having a much more intense final week of this project! Although everything has been completed, I need to make sure that I do not do this next module if at all possible. At this stage in my career I think that the course has to take priority when it comes to the crunch!




Things from OUGD203 that I want to continue to develop in third year :


-Web design
-Illustrated/image driven typography
-Layout
-Image driven design
-Branding
-Time management - Multiple projects



How I would grade myself on the following areas:
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 5
Punctuality 5
Motivation 5
Commitment 5
Quantity of work produced 4
Quality of work produced 3
Contribution to the group 3

Time 23:05 Thursday 26th May 2011

End of module evaluation - Image

END OF MODULE SELF EVALUATION
BA (Hons.) GRAPHIC DESIGN

LEVEL 05 

Module Code :OUGD205

Module Title : Image

Throughout this module I think that I have developed a variety of new strengths and skills. The main transition for me was making a transition from illustration to image as a practice. Throughout first year I really struggled to apply my image driven practice to a graphic design context. I think that the image brief has allowed me to develop a better understanding of image in this kind of context. I have really enjoyed the briefs that were set, and found myself naturally moving away from my comfort zone of hand drawn illustration to try new techniques, processes and software in order to achieve interesting outcomes to the briefs. I think that this was down to the short length of each brief which gave me the confidence to try new things, because I new that if it were to not work, I would have the opportunity to redeem myself the next week, and have the time at the end of the module to make changes if I planned my time well enough. I also think that the short length of the briefs enormously aided my decision making process. I am terrible at making decisions on my own both on the course and in my day to day life, but the short nature of the briefs and the fact that they were run in conjunction with the other studio briefs absolutely forced me to work productively, plan my time effectively and make quick more instinctive decisions. The skills that I feel I have picked up in this module seem to have transfered naturally across to my other graphic design work, to the point that now I can see far more direction in my work and the way that I am using image within it. Another strength that I feel I have really developed this year is my blogging and recording which I now seem to do instinctively and I think really helps with my constant evaluation and decision making.

In terms of research, I have found in this module that due to the time restrictions it has been less pre-meditated and more a case of coming up with ideas and finding out the appropriate things as they come along. For example; software tutorials online, the lazer cutting induction I booked and experimentation into processes and materials.

I think that my weakest area of this module was the 2d/3d/2d brief. I am not very used to working in 3d and I don't think I was as creative as I could have been with it. I could have redone this brief for submission, however I wanted to do an image driven type based project as I really enjoyed that brief and as a result would really like to continue working with this kind of typography and in this direction in my final project this year. Another weak point for me was the final self-directed project. I was really pleased with the work I produced and I think I can see a clear improvement from the type as image brief we did previously in the module However, the fact that I had to go home and work for the entire Easter break really hindered what I was able to achieve for this brief. I am not making excuses, because I realize that this was my fault for not considering the implications of this beforehand. I knew I was going to be working and completely forgot that the final weekend of the Easter would be a bank holiday so the Uni not be open! I think I wasted a weeks worth of time coming up with all these ideas that I was not able to execute. However, I re-wrote my brief and I think I managed what time I did have effectively and the outcomes were still fairly successfull.

Three things that I will do differently next time : 

1) Consider time and resources available to me more thoroughly before beguining work on a brief.

2) Be more adventurous when working with 3d materials

3) Manage my time in a way that allows me more time to explore more work of other designers 

How I would grade myself on the following areas:

5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 5

Punctuality 5 

Motivation  5

Commitment  5

Quantity of work produced 4

Quality of work produced 3

Contribution to the group 3

All in all I can say that this has been by far my favorite module so far both in terms of the briefs but also in terms of the skills I have learnt and developed which I think will continue to transfer across to my studio briefs. I think that this module has helped me enormously to find my personal direction into graphic design.

personal evaluation