Thursday 26 May 2011
End of module evaluation ougd203
Module code : OUGD203
YCN Collaborative brief
Product-Range-Distribution
Web Design
I have really enjoyed this module, particularly the second half. I think that following the good progress I made in the last module and getting my first 1st, combined with what I learnt about myself as a designer throughout the image module, I think that I have really started to establish my practice. I felt that the second part of this brief enabled me to really direct myself towards the design areas that are relevant and important for me, and that I really enjoy; such as illustrated type.
SKILLS ACQUIRED/DEVELOPED
Despite what I just mentioned, this is not to say that I have not learned any new skills. If anything, I feel like I have learnt more through this module than I have in any module so far. The YCN part of the brief demanded that we learn to work in a collaborative situation. I enjoy working alone and having final decision making privilege, however I am very diplomatic and also find that in terms of idea generation I work extremely well with other people. I really enjoyed working with Matt on this brief and we didn't have any discrepancies. This part of the module forced me to improve my communication skills as this was essential to the collaboration working successfully. I think that the main skills I learnt from this was getting my point and opinions across in the most approachable and suitable way. This is an essential skill that I will have to continue to develop.
I found that the Product-Range-Distribution brief taught me different kinds of skills, perhaps more practical ones. I created a publication for the first time ever, which was something that I wanted to do as I feel it is important that I learn this skill. My understanding of layout and formatting publications for print has improved phenomenally!
The other huge learning curve was learning design for web. I really enjoyed this - both the web design brief and also designing website mock ups for my Product-Range-Distribution brief, and I think that it is something that I want to take forward into second year. I feel like I am still such an amateur, but I feel like I have a huge amount of drive to keep learning. This is something that I am going to work on personally over the summer. I feel that it is something that the longer you put into it, and regularly, the better I will get.
Another skill that I think I developed enormously throughout this module is my brief writing skills. I always have an idea of what I want to do, (or at least what I don't want to do!), but until this point have not been fully capable of directing my brief so that I have the opportunities that I need. However, with the Product-range-distribution brief, I feel that I got exactly what I wanted to get out of it, as well as really enjoying it. This was by no means down to the brief-writing workshops which I found really helpful.
STRENGTHS :
I think that my main strength throughout this module has been my dedication to work and the amount of time I have put in. I have continued to put in the same level of work into this module as I have for the whole of this year, and I personally can see this reflected in my work and my growing confidence as a designer. I feel like I really push to get the most of my day, both through good time management and putting in the early mornings and late nights most days. This allows me to always feel on top of things, which stops me from getting over stressed - which I know is what makes me make my weakest decisions. I also feel that a strength for me in this module has been which my blog which I update religiously. I think that this helps me to evaluate my work more regularly and in a more constructive way. Another strength for me in this module has been my diplomacy skills - both with the ycn collaboration and my enterprise module, where I have been working with boys as well. I sometimes find it a little bit hard to be taken as seriously as I would like! But I think that these collaborations (especially with boys!) have forced me to learn to stand my ground!
In terms of design, I think that my strongest areas in this module were my website designs - now I have a basic understanding for how to program a website and how it is required to navigate, I feel like my understanding of design in this area has improved and so have my designs - particularly my website mock ups for the Product-Range-Distribution brief. I think that my strongest design area in this module has been my image driven/illustrative type. I am really pleased with this area of my practice and I think that it is something that I will definitely continue to develop in third year,
WEAKNESSES :
I think that my main weakness in this module has been setting myself too much in the time that is allocated. I took on two live briefs throughout the Product-Range-Distribution brief as well as making and submitting work for the pop up shop this week, (which also involved me working in it!), which in hindsight, was a pretty big mistake on the week of submission. This year I have found that my time management has improved a lot and that in fact each submission this year I have been more than prepared for. I think that I have become arrogant in believing that this will just come naturally now, and this is why I have ended up having a much more intense final week of this project! Although everything has been completed, I need to make sure that I do not do this next module if at all possible. At this stage in my career I think that the course has to take priority when it comes to the crunch!
Things from OUGD203 that I want to continue to develop in third year :
-Web design
-Illustrated/image driven typography
-Layout
-Image driven design
-Branding
-Time management - Multiple projects
How I would grade myself on the following areas:
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
Attendance 5
Punctuality 5
Motivation 5
Commitment 5
Quantity of work produced 4
Quality of work produced 3
Contribution to the group 3
Time 23:05 Thursday 26th May 2011
website mock up development
I have been continuing to work on my website design for the online type library element of my project. I wasn't happy with any of the designs I had come up with so far, but I think that this is a lot better.
Wednesday 25 May 2011
product pics
Here is a selection of the yet-to-be-edited photographs that I have taken of my products:
Web design brief development
Our enterprise company is called 'Feedback Design'. It is a graphic design company that specializes in design for musicians, promotors and venues based in the Leeds area.
I decided to keep the layout relatively simple seeing as the information that is required is quite straight forward. I didn't want to overcomplicate the site both becasue I have never used the software before these workshops - (I dont want to get ahead of myself!) - and also the needs of the company are basic.
I am using a restricted colour pallette as I think that in the case of a design website the content needs to be the focus - to exhibit the work that they have done. I think keeping it simple and direct in terms of design it communicates clearly to potential clients.
I decided to make red roll over buttons to add a dash of colour when it's interacted with.
Logo ideas :
I merged an F and a B to create the logo which I think works well.
I think that inverting the graduated grey tones works better as it gives the impression of the buttons hanging down from the top of the page, guiding the eye down rather than taking the eye to the middle of the page and then up which is less natural.
I used images from friends of mine - djs and bands - which suit the kind of description of clients that we intend on attracting.
I placed the Feedback logo in the bottom corner of the images on the index page to reiterate the brand identity.
index page :
'about' page :
Portfolio :
'team' page :
contact page :
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