Friday 11 March 2011

cocktail napkin ideas

One idea I had was promoting the cocktails through the napkins on the bar. I think that our key concept is in-bar promotion; grabbing our target audience directly at the point of sale in the location that they will be and need to be in.

Ideas :

Napkins could contain...
  • jokes
  • witty slogans
  • Glayva slogan
  • random facts
  • "have you tried it yet?"
  • "probably the best liquor in the world"
  • "probably the best cocktails in the world"
  • "pick your poison
  • inspirational quotes
  • famous quotes
  • alcohol quotes
In terms of design
  • visually interesting image driven designs featuring the Glayva logo somewhere
  • illustrated type?
  • hand written scrawl; in the style that say and advertising agent would scrawl an idea that came to him/her in a bar.

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