I decided to settle on a simple apple pip design that I created on illustrator with a simple message in the centre. The text inside is intended to be a response to the 'why freegan?' apple sticker which will appear on the outside of the packaging. I want my message to be simple, and not necessarily explain much about freeganism as a lifestyle, but more intrigue the viewer into fining out more about it. I did this by making my message cryptic but inspiring.
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