What if...

After another the weekend, we brought all our individual research together and tried to work on the problem. We had deliberated and come to the conclusion that perhaps the problem in fact not that there aren't enough free public spaces, but that people aren't aware of the free public spaces available to them. My research over the weekend was focussed mainly on this idea of locating all the free public spaces both indoors and out, as well as free lectures and free workshops that take place in the city centre. I though about who would benefit most from this information, and I felt that our target audience could in fact be office workers, as they are almost guarenteed to have an hour to half hour lunchbreak in their day, which is at their desposal. I found an interesting statistic; that in fact, assuming that you take your statutory holiday allowence each year, the average office worker spends 240 hours a year on lunchbreaks. The group liked this idea, and we decided that this would be our target audience, and this statitc would be our starting point for our new campaign.

We then discussed how we were going to promote this idea, and decided that as the locations and events may change continuously, we felt a website would be the most appropriate way of showing the information; as well as the fact that office workers tend to spend a lot of time online. I found from some of my research into online chat rooms, that it seems a large amount of office workers spend their lunch hour glued to their desk surfing the internet. After a lot more discussion and a minor breakdown, we finally came up with the idea of a free promotional lunch box. We had discussed that our target audience was going to be the office worker who makes their own lunch, as oppose to someone who can afford to dine out on a daily basis. Therefore we felt this idea was not only appealing but also useful; the best kind of freebie.

We then discussed some of the design asthetics and separated off into seperate smaller groups to make a start. We decided to try and make the best of the individual skills we had within the group initially.