ideas.....

ycn brainstorm

cocktail napkin ideas

One idea I had was promoting the cocktails through the napkins on the bar. I think that our key concept is in-bar promotion; grabbing our target audience directly at the point of sale in the location that they will be and need to be in.

Ideas :

Napkins could contain...

• jokes
• witty slogans
• Glayva slogan
• random facts
• "have you tried it yet?"
• "probably the best liquor in the world"
• "probably the best cocktails in the world"
• "pick your poison
• inspirational quotes
• famous quotes
• alcohol quotes

In terms of design

• visually interesting image driven designs featuring the Glayva logo somewhere
• illustrated type?
• hand written scrawl; in the style that say and advertising agent would scrawl an idea that came to him/her in a bar.

ycm ideas